How can a Chatbot automate your business?

Chatbots are the newest e-commerce trend. Everyone is talking about them and every business wants to figure out how to use one. Chatbots are gradually transforming the way businesses connect with customers. The surge in on-demand messaging is also the reason why consumers’ way of interacting with brands has changed.

Using chatbots can have numerous benefits and how a business can use them to enhance the customer’s experience will always be the key factor.

Chatbots are still relatively new, but they’re becoming extremely popular amongst businesses looking to automate customer service, marketing, or sales.

People are ready to engage with chatbots, and some actually prefer this type of communication over human representatives. To prepare for a future ripe with chatbots, we need to understand the different types and how each of them works.

Why an organization should use Chatbots in its Business?

Chatbots are virtual assistants that can engage customers round the clock and improve their experience. They are easily scalable to manage customer requests with instant responses and boost customer satisfaction.

Advantages of Chatbot

Some of the key advantages of the Chatbots are:

• 24/7 Availability: Chatbots are available all the time to solve customers’ queries. Customers are no longer required to wait for the next available operator when chatbots are part of the communication strategy.
• Instant Response: A business can deploy chatbots to handle the queries of thousands of customers instantly and simultaneously and improve the response time.
• Multilingual: Chatbots can be programmed to answer queries in the language of customers. Your business can use multilingual bots to reach new markets and expand the reach.
• Omnichannel: Due to the omnichannel messaging support feature of chatbots, customers can communicate with businesses via one of the most suitable and preferred channels and platforms such as websites, Facebook, etc., and receive improved service and experience.
• Consistency in Answers: Chatbots can maintain a great level of consistency in answers and this ensures value to customer conversation. When answers are consistent, this always improves the customer experience with a brand.
• Personalization: Customers can get interactive and one-on-one conversations with chatbots. They can also expect bots to maintain a natural and casual tone to give a personal feel.
• Seamless Transactions: Chatbots offer a seamless and streamlined customer experience as changing or querying records is almost instant for bots, improving customer satisfaction.

What are the Key Factors that need to be considered while developing a Chatbot for your business?

When it comes to successful chatbot architecture, some factors need to be taken care of for its usefulness in the business:

1. Choosing the Right Channel: You can create either a Facebook Messenger bot, a website chatbot, or a bot on any social media platform, but it may not work for you. Why? Because this depends completely on your audience’s preference. You’ll have to classify what platform your audience uses to connect with you and then build a bot for it. To get a better idea of the chatbot platforms, the below graph shows the active users on some of the most used social media channels:
2. Identify The Purposes Of Your Chatbot: If you’re planning to use chatbots in business, you must understand first why you’re gonna use them. What’s the purpose of using them in your business. This purpose can be the needs of your audience. You can use your bot to give your users what they want. It can serve any of the purposes: — Marketing: Chatbots can be used for multiple marketing activities, including lead generation, data collection, increased custom interaction, and product consulting. — Sales: Helps in the qualification of leads and supports throughout the sales funnel. — Customer Service: Assists in answering FAQs and offers dedicated support in case of problems. — IT Service Helpdesk: Offers support for internal or external service desk applications.
3. Retention Rate: Retention Rate is one of the most important metrics in determining the effectiveness of chatbots. It helps you know how many users in the target population interact with chatbots for the first time, how many of them come back after the initial visit, and more.
4. Bounce Rate: The bounce rate largely corresponds to the volume of user sessions that fail to result in your chatbot’s intended or specialized use. A higher bounce rate indicates that your chatbot isn’t being consulted on subjects that are more relevant to its area of competence.

To wrap up

Chatbots are industry-agnostic and can be implemented across different verticals. Chatbots not only help you save costs but, at the same time, ensure a superior customer experience that helps set your business apart.

Chatbots are going to bear conversational marketing firmly. Those who are already using this technology have a head start but it’s not too late for those who aren’t using them. You can still get your “own chatbot” for your business and compete with others. A chatbot that can generate leads, boost revenue, improve user experience, and reduce your incumbency.

We build such bots and if you also need one, don’t hesitate to contact us.